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Fortune 500 Food Manufacturer - IL
Accelerate Product Development
The Challenge:
- Improve the product
development process
The Approach:
- Simultaneous pilot
study and product improvement
The Solution:
- The cross-functional
team employed QFD and new market research concepts along with
concurrent product development to create a unique new methodology
for faster product development
- Developed procedures
for new methodologies and training manuals
The Results:
- Product development
times were shortened considerably
- New, easier-to-open-and-reseal
packages were developed
- Four successful
new products were developed and launched in half-the-time
- The resulting new
products registered higher levels of customer satisfaction,
higher market shares, and much faster time to market
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